CLIENT STORIES
JERRY FRASER | KING OF OYSTERS
Shucking With Style : The Power Of Connection & Public Image
We dive into Jerry Fraser's business philosophy centred around genuine interaction and the strategic importance of cultivating a strong public profile, as he shares insights and advice for aspiring entrepreneurs in the culinary world.
WA’s high-profile oyster shucker, Jerry Fraser, has opened oysters for Western Australians with a career spanning a generation. Jerry has honed his skills to perfection, entertaining patrons at restaurants, corporate events, and private gatherings.
His dedication to the freshest produce and the joy of sharing it with others have made him a beloved figure in the culinary scene, earning him the title of ‘King Of Oysters’.
When asked about the main thing that has helped him grow his business, Jerry’s answer is simple: interaction. Whether engaging with customers or collaborating with fellow food enthusiasts, Jerry thrives on connection.
One of the keys to Jerry's success lies in his genuine interaction with his audience. Jerry's shucking gigs are an all engaging floor show as he masterfully takes centre stage; joking with patrons and heightening the experience of their evening with his presence and produce. Embracing the old showbiz adage, leave 'em wanting more.
Jerry also appreciates how important his public profile is to levelling up his business. “My whole business is from word of mouth and being able to showcase my product through professional photography like Kaz does,” he notes, acknowledging the impact of visual storytelling on his brand.
Reflecting on his journey, Jerry offers learned advice for budding entrepreneurs: “Follow your passion - if you enjoy a product and can forge a career from showcasing it, then you can combine work with lots of fun.”
Over his career, we can attest he has diligently, albeit strategically, followed the best piece of business advice he’s been given, “If you enjoy hospitality, don’t expect to be wealthy, but it’s a great rock and roll life!”
The Artisanship Behind Jerry Fraser’s Tools of the Trade
Explore the significance of Jerry Fraser's recent personal branding shoot with Kaz, as they collaborate to capture the essence of Jerry's passion for oyster shucking.
This recent shoot with Kaz was a highlight for Jerry, capturing his love for his craft in striking black and white imagery. The image even earned national recognition as a finalist in The Heritage Bank Photo Awards, a testament to Jerry's artistry and Kaz's skill behind the lens.
For those considering a personal branding shoot, for those who might be sitting on the fence, Jerry’s message is clear: “Book it - no fence!” he says with a twinkle in his eye. He also notes he thoroughly enjoyed the genuine interaction with Kaz, feeling comfortable with the photographer and had faith in her product. (Aaaawwww, shucks - huge thanks Jerry!)
The above portrait of Jerry captures him with his tools of the trade as he provides Kaz with a thorough education on the artisanship of each precious oyster knife. It’s in stark contrast to Jerry when he’s in action - the time awaiting delivery of his precious oyster cargo is one of reflection and contemplation; a gentle pause before he hits the 'on' button and the show starts.
Jerry’s cites his personal branding shoot was a seamless experience, feeling relaxed with Kaz behind the camera. The resulting images beautifully capture Jerry’s dedication to his craft, garnering praise from oyster lovers far and wide, and earning national recognition to boot.
Try To Catch Jerry… If You Can :